How to adopt a science-based selling approach in student recruitment

Education institutions and courses do not sell themselves

 

Education courses and education institutions do not sell themselves, even when they are the very best, most interesting and innovative available. In order to attract and successfully recruit high quality students from a diverse range of markets, into a wide range of your courses, your education institution and courses must be marketed and sold properly.

Your marketing, student recruitment and admissions teams can have a huge impact on your courses’ overall enrolments and the satisfaction of your future students, parents, agents and sponsors.

 

Harnessing the knowledge and wisdom gathered from the science of sales for better student recruitment outcomes

 

The science of sales is a body of knowledge that combines knowledge and wisdom from fields such as psychology, neuroscience and behavioral economics and applies that knowledge to the sales process. If the science of sales is approached from the context, and with the intention of prioritizing the buyer and his or her needs, this approach is commonly referred to as science-based selling.

 

According to Steven MacDonald, science-based selling is “a sales technique that includes social psychology, neuroscience, and behavioral economics……..(that) is based on tried-and-tested scientific methods to help boost your performance …………in every part of the buying process.”

Source: https://www.superoffice.com/blog/science-based-selling/

 

Sales training in the ethical and appropriate application of science-based selling can greatly enhance your overall institution’s student recruitment performance and its long-term profitability.

 

The Art of Student Recruitment Sales Training can greatly enhance your student recruitment performance

 

The prolific American writer Isaac Asimov once said: “The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.”

The Art of Student Recruitment: Sales Training for Professionals involved in Student Recruitment is a course that is designed to impart and deliver the knowledge and wisdom from the science of sales, consumer behaviour and psychology in a manner that is:

  • ethical; and
  • adapted for the student recruitment industry.

 

By investing in the professional development of your student recruitment and marketing staff, specifically in a course like The Art of Student Recruitment, you can ensure that they will be best placed to deliver the best pitches possible to potential future students, parents, sponsors, agents and other partners.

Investment in the effective training and up-skilling of your workforce is one of the wisest investments that you can make.

 

This is what some participants of the  Art of Student Recruitment Sales Training Course have to say

 

In June 2019, Edith Cowan University (ECU) and Edith Cowan College (ECC) invested in a 2-day version of the Art of Student Recruitment course for 20 staff members in their international student recruitment teams.

 

 

In the 2-day intensive course, 8 out of the 12 modules of the Art of Student Recruitment course were delivered. This is what some of the ECU and ECC participants had to say after the course:

 

 

“The session was really good. It was thought provoking. Generally it is things I knew but didn’t know how important they were in my role as a marketer! The session gave me an idea on how to pull them all together to ensure success in recruitment and conversion!”

Irine Mjombah, Marketing Manager, Edith Cowan College

 

The training was a good reminder on how the smallest of thing can make a big impact in the results and it was also a good platform of idea generation and experience sharing to learn from each other”.

Mellisa Patrick, Country Manager (Malaysia), Edith Cowan University

 

“Some excellent tools to implement from this session. Richard really looks at how the whole lifecycle works and the important factors at each stage to maximise success. I also found a nice reminder and different perspective from the application sales psychology for student recruitment. Very well worthwhile session for new and experienced professionals in our field”

Anonymous

 

“The high point of the training for me, was the (student recruitment) formula and the (Art of) Influence modules. It helps me in managing channel performances as well as B2B customer relationship management. I found as a result of attending this course, I intend to use the formula and implement the influence skills in my personal and professional life.”

Elizabeth Fu, International Account Manager, Edith Cowan University

 

“Optimal Student Recruitment gave me a wider perspective in the recruitment process thus increased my confidence in my profession and personal endeavours.”

Princess Bonifacio, Country Manager (Philippines), Edith Cowan University

 

“For me, the high point for the training was mapping (the content) to my current job role. As a result of attending this course, I intend to apply the formula to my planning process. I highly recommend this training to all recruitment teams in the International higher education sector.”

Wilson Msiska, International Account Manager, Edith Cowan University

 

“Getting out of the office and attending the Optimal Student Recruitment workshop was valuable for team building and big picture thinking.  We all get busy with our day to day tasks.  It is so important to take some time and evaluate what we are doing and what we can be doing better.”

Nathalie Bergon, International Account Coordinator, Edith Cowan University

 

Do you want to learn more about the ethical application of science-based selling techniques in the context of student recruitment? If your answer is yes, go ahead and register for one of the 9 courses coming to a location near you in the 2nd half of 2019.

 

Register for The Art of Student Recruitment Sales Training Course

 

Seats are limited at each venue. So, hurry and confirm your attendance before it is too late!

 

Australia

 

  • Melbourne: Tuesday 22 October – Thursday 24 October 2019
  • Adelaide: Wednesday 30 October – Friday 01 November 2019
  • Perth: Wednesday 27 November – Friday 29 November 2019
  • Sydney: Wednesday 29 January - Friday 31 January 2020

 

New Zealand

 

  • Auckland: Wednesday 13 November – Friday 15 November 2019
  • Wellington: Monday 18 November – Wednesday 20 November 2019

 

 

United Kingdom

 

  • London: Wednesday 04 December – Friday 06 December 2019
  • Birmingham: Tuesday 10 December – Thursday 12 December 2019
  • Manchester: Monday 16 December – Wednesday 18 December 2019

 

Secure your seat and take the next step in enhancing your performance today!

Comments (49)

  1. Otilia    August 25, 2019

    There is certainly a great deal to find out about this subject.
    I love all of the points you’ve made. Maglietta Juventus 2019

    • Richard     Otilia -  October 9, 2019

      There sure is a great deal scientifically-proven approaches to selling Otilia. The opportunity for education institutions is to start adopting some of these science-based selling approaches to their student recruitment efforts (in an appropriate and ethical manner of course) because the education sector is generally way behind other sectors when it comes to attracting and recruiting sufficient numbers of customers in a scientific manner

  2. Lorene    October 9, 2019

    I know this site gives quality based posts and extra data, is there any other web site which
    provides these things in quality? fotballdrakter

  3. Janessa    October 9, 2019

    Hey there! I could have sworn I’ve been to this site before but after
    browsing through some of the post I realized
    it’s new to me. Anyways, I’m definitely glad I found it and I’ll be
    bookmarking and checking back often! fotbollströjor

    • Richard     Janessa -  October 9, 2019

      Hi Janessa. Thanks for bookmarking the website.

      Regarding your deja vu moment, it’s possible that you read the other blog on science based selling in student recruitment which can be found at https://www.optimalstudentrecruitment.com.au/science-based-selling-the-future-of-student-recruitment/

      Though both blogs talk about science-based selling in student recruitment, the emphasis is slightly different in both and that would explain why you were so sure you read the article…but then not quite so sure

  4. Soila    October 9, 2019

    I’m impressed, I must say. Seldom do I encounter a blog
    that’s both equally educative and amusing, and let me tell you,
    you have hit the nail on the head. The issue is something which
    not enough people are speaking intelligently about.
    I am very happy that I stumbled across this during my search for
    something regarding this. fußballtrikots

    • Richard     Soila -  October 10, 2019

      Thanks for your comments and contribution Soila

  5. Tammy    October 10, 2019

    Hello, just wanted to tell you, I enjoyed this article.
    It was practical. Keep on posting! fodboldtrøjer

    • Richard     Tammy -  October 10, 2019

      Thanks Tammy. Will do

  6. Lorna    October 10, 2019

    Hi there, You’ve done a fantastic job. I’ll definitely digg
    it and personally recommend to my friends. I am
    confident they will be benefited from this website.
    maglie calcio

    • Richard     Lorna -  October 10, 2019

      Thanks Lorna. I appreciate you recommending this blog to your friends and colleagues

  7. Mabel    October 10, 2019

    It’s nearly impossible to find well-informed people about this subject, however, you
    sound like you know what you’re talking about!
    Thanks fotballdrakter

    • Richard     Mabel -  October 11, 2019

      Thanks Mable

  8. Alphonse    October 10, 2019

    When someone writes an piece of writing he/she keeps the plan of a user in his/her brain that how a user can know it.
    Therefore that’s why this post is outstdanding. Thanks! fotbollströjor

    • Richard     Alphonse -  October 11, 2019

      Thanks Alphonse

  9. Mellissa    October 11, 2019

    Wow that was strange. I just wrote an really long comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say superb blog!

    fussball trikots

  10. Bell    October 11, 2019

    If you desire to obtain much from this piece of writing then you have
    to apply such techniques to your won web site. fodboldtrøjer

  11. Natalie    October 11, 2019

    I have been browsing on-line more than three hours these days, yet I never found any
    interesting article like yours. It’s beautiful worth enough for me.
    Personally, if all site owners and bloggers made
    excellent content material as you did, the net will be a lot
    more useful than ever before. magliette calcio

  12. Ethan    October 21, 2019

    Thanks in support of sharing such a pleasant idea, piece of writing is good,
    thats why i have read it completely fodboldtrøjer LienLundc billige fotballdrakter AdelaidaS
    MarissaBx billige fotballdrakter Walterbln

  13. Mira    October 22, 2019

    You actually make it seem so easy with your presentation but I find this
    matter to be actually something that I think I would never understand.
    It seems too complicated and very broad for me. I am looking forward for your next post,
    I will try to get the hang of it! magliette calcio LoriVerdo Juventus Trøjer WandaFair
    SophiaVon maglie calcio poco prezzo BeauMcCom

  14. Jerrell    October 22, 2019

    Why visitors still make use of to read news papers when in this technological world all is presented on net?
    fotballdrakter HaydenOve maglie calcio bambino FlorrieFr
    KoreyEuu Maglie Calcio A Poco Prezzo GilbertoD

  15. Meredith    October 23, 2019

    Write more, thats all I have to say. Literally, it seems as though
    you relied on the video to make your point. You obviously know what youre talking about, why waste your
    intelligence on just posting videos to your blog when you could be giving us
    something enlightening to read? fotbollströjor RedaButt
    Maglie calcio CeceliaHo
    AshlippAk Manchester United Fotballdrakter – http://www.jenniferanncoffeen.com HymanEgn

  16. oprolevorter    October 23, 2019

    I’ve recently started a blog, the information you offer on this web site has helped me tremendously. Thank you for all of your time & work.

    http://www.oprolevorter.com/

  17. German    October 25, 2019

    Hi all, here every person is sharing such experience, thus it’s pleasant
    to read this weblog, and I used to pay a visit this weblog all the
    time. fußball trikot LouveniaC fodboldtrøjer børn Christina
    DakotaJer fodboldtrøjer TonjahtW

  18. Juan    October 28, 2019

    Definitely consider that that you said. Your favourite justification appeared to be at the net the simplest thing to bear in mind of.
    I say to you, I certainly get irked while people consider concerns that they just do not
    recognise about. You managed to hit the nail upon the highest and also
    defined out the whole thing with no need side effect
    , other folks could take a signal. Will likely be again to get more.
    Thanks fodboldtrøjer børn BlancheEg billiga fotbollströjor NganDelli
    MoseFpjt maglie calcio poco prezzo LillianaX

  19. Tuyet    October 28, 2019

    I am in fact thankful to the holder of this web site who has shared this great paragraph at at this place.

    fodboldtrøjer TamelaWha fodboldtrøjer DeanneRay
    ForestMic billige fodboldtrøjer RosalinaU

  20. Bell    October 29, 2019

    Spot on with this write-up, I seriously think this web
    site needs much more attention. I’ll probably be returning to read through more, thanks for the info!
    fodboldtrøjer børn JacobWren billiga fotbollströjor JulianneB

    RoyceDozi billige fodboldtrøjer DominickM

  21. Kerry    November 2, 2019

    My brother recommended I might like this website.
    He was once totally right. This publish truly made my day.

    You cann’t consider simply how so much time I had spent for this info!
    Thanks! maglie calcio poco prezzo MittieXdl fotballdrakter barn MerryCath
    SherrylCl billige fodboldtrøjer MiguelWar

  22. vurtilopmer    November 9, 2019

    Hey There. I found your blog using msn. This is a really well written article. I will make sure to bookmark it and come back to read more of your useful info. Thanks for the post. I will certainly comeback.

    http://www.vurtilopmer.com/

  23. Joann    November 11, 2019

    Excellent article! We will be linking to this great content on our site.
    Keep up the good writing. fodboldtrøjer børn KarinaGra Real Madrid Fußballtrikot KarrimdYe
    SLCSelena billige fodboldtrøjer ShennaAzc

  24. Dorthy    November 11, 2019

    I’m really enjoying the design and layout of your site. It’s
    a very easy on the eyes which makes it much more
    pleasant for me to come here and visit more often. Did you hire
    out a designer to create your theme? Outstanding work!
    fotballdrakter barn Jacquelyn fotballdrakter
    MallorySh
    Kingwbbg maglie calcio RalphDwfc

  25. Julienne    November 12, 2019

    Greetings! Very helpful advice within this article!
    It is the little changes that will make the biggest changes.
    Thanks for sharing! fotbollströjor NealOttv Liverpool Matchtröja StacieMic
    CorineRab Aston Villa Kläder AlyciaBus

  26. Rosaria    November 13, 2019

    I could not resist commenting. Exceptionally well written! fotballdrakter barn DianJvbus Fußball
    Trikots Outlet KarenpbD
    Earthaehm fodboldtrøjer børn KimWiyqvy

  27. Elijah    November 15, 2019

    That is a good tip particularly to those fresh to the blogosphere.
    Short but very precise information… Many thanks for sharing this one.

    A must read post! Magliette Calcio A Poco Prezzo LucioRedd Real Madrid Fußballtrikot AmparoYar

    YongSweat fotbollströjor EwanTill

  28. Marita    November 17, 2019

    Great info. Lucky me I came across your blog by chance (stumbleupon).
    I’ve book-marked it for later! Bayern Munchen Tøj SMHVidayd Tyskland Trøje
    CarolPonc
    Tresayyqn billiga fotbollströjor TandyTurr

  29. Chiquita    November 17, 2019

    Do you mind if I quote a few of your posts as long as I
    provide credit and sources back to your webpage? My website is in the exact same area of interest as yours
    and my users would genuinely benefit from a lot of the information you provide here.

    Please let me know if this okay with you. Cheers! Lazio Trikot Kinder LavonHuck fußballtrikots kaufen BrianDfa
    OXZJohnni PSG Tröja Barn Carmellal

  30. Kelli    November 17, 2019

    When I initially left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on whenever a comment
    is added I get 4 emails with the exact same comment.
    There has to be a way you can remove me from that
    service? Thanks! Everton Trikot Kinder Jamevpefl fotballdrakter LuisDyson
    KeishaGus fodboldtrøjer børn ArcherWhi

  31. Mitchell    November 18, 2019

    Hiya very nice web site!! Man .. Excellent ..
    Superb .. I will bookmark your blog and take the feeds also?

    I am happy to find so many helpful information here within the submit, we want develop more strategies in this regard, thanks for sharing.
    . . . . . fußballtrikots kinder kaufen NorbertoC maglie calcio a poco prezzo KandaceHa
    Ivoryqyiy billige fodboldtrøjer RomanKeog

  32. Venus    November 19, 2019

    Hi i am kavin, its my first occasion to commenting anyplace, when i read this piece of writing
    i thought i could also create comment due to this sensible post.

    fotbollströjor Ouidabngv Everton Tröja Barn ShariRoss
    MiaCranwe billige fotballdrakter HilarioLi

  33. Dyan    November 21, 2019

    Hi my family member! I wish to say that this article is amazing, great written and come with almost
    all important infos. I’d like to look extra posts like this
    . fussball trikots BrandyMun Arsenal Tøj MalindaCo
    BeatrizLa Manchester City Drakt Barn LydaJimin

  34. Wallace    November 23, 2019

    Awesome post. fodboldtrøjer JerriSlad billiga fotbollströjor
    PedroWren
    EduardoKw Maglietta Leverkusen EulaliaLa

  35. Royal    November 24, 2019

    Hi, I do think this is an excellent web site. I stumbledupon it
    😉 I am going to revisit once again since i have saved as
    a favorite it. Money and freedom is the greatest way
    to change, may you be rich and continue to help other people.
    fußball trikot NatishaHa Atletico Madrid Kläder VictoriaS
    PollyRohr fotbollströjor barn Murrayjna

  36. Dinah    November 26, 2019

    You could definitely see your expertise in the work you write.
    The world hopes for more passionate writers like you who are not afraid
    to mention how they believe. Always follow your heart.
    Italien Tröja Barn LarryOzmz billige fodboldtrøjer ShannonQu
    AOHJackso fotbollströjor BennettUp

  37. Bridgett    November 27, 2019

    This blog was… how do you say it? Relevant!!
    Finally I’ve found something that helped me. Thanks a lot!
    Juventus Trikot Kinder AlonzoWps billiga fotbollströjor Stephania
    AntonForw fotbollströjor barn LeonaCant

  38. Simone    November 27, 2019

    I always emailed this web site post page to all my contacts, because
    if like to read it then my contacts will too. Portugal Trøje
    Børn PhillisEa Bayern Munchen T�j EmiliaEwp
    DeonSutcl fotbollströjor FredrickG

  39. Kory    November 28, 2019

    Heya i am for the first time here. I came across this board and I find It truly useful &
    it helped me out a lot. I hope to give something back and help others
    like you helped me. Maglietta Everton ColumbusS Arsenal T�j KeeleyLoe
    DeidreKin Athletic Bilbao Trikot Kinder BarneySol

  40. Sonja    December 1, 2019

    I think this is among the most significant info for me.
    And i am glad reading your article. But should remark on some general things, The site style
    is ideal, the articles is really great : D. Good job, cheers
    http://onlinecasinounion.us.com

Leave a Reply

Your email address will not be published. Required fields are marked *