How to use Emotional Triggers in your Marketing Messages and Promotional Collateral
Online Training Course
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Every decision we make involves emotions, including subconscious ones. Understanding what triggers those emotions can go a long way when it comes to developing effective marketing material.
How to use Emotional Triggers in your Marketing Messages and Promotional Collateral Online Training Course
In this course, we will explore what motivates future students to make further study decisions and common categories of emotional triggers that can be used ethically in your marketing collateral to increase the chances of more future students choosing to study at your education institution.
The duration of the course is approximately 18 - 20 hours of online training.
Cost of tuition fees
The course is scheduled to start on Monday 29 March 2021.
Online, self-paced learning.
As an online course, the course is self-paced to enable you to study at your own pace and at your own time.
None. All you need to study this course is a good grasp of English and a commitment to learn.
Upon successful completion of this course, you will get A Certificate of Completion.
Who is the ideal candidate for this course?
This course has been designed for people with roles that are responsible for recruiting Domestic and International Future Students such as:
Course structure - What you will study:
To successfully complete the How to use Emotional Triggers in your Marketing Messages and Promotional Collateral Online Training Course, participants must complete the following 16 (sixteen) modules:
Module 1: What motivates people to buy things?
Module 2: Survival, Protection and safety
Module 3: Comfort, Pleasure and Values
Module 4: Belonging, Community and Relationship
Module 5: Trust, Dependability and Quality
Module 6: Instant Gratification and Time
Module 7: Novelty, Individuality and Uniqueness
Module 8: Anticipation, Curiosity and Controversy
Module 9: Efficiency, Simplifying Effort and Convenience
Module 10: Leadership, Trend-setting and Pride
Module 11: Value, Profit and Bargains
Module 12: Altruism, Significance and Importance
Module 13: Competition, Envy and Greed
Module 14: Learning, Growth and Achievement
Module 15: Fear and Anger
Module 16: Wrap Up
Course Learning Outcomes – What You Will Learn
After completing this course participants will have learned to:
Understand what motivates people to buy things.
Learnabout 14 categories of emotional triggers that have been proven to motivate people to take action.
Learn how to use emotional triggers to develop powerful messages that speak to the parts of the brain that influence perception, motivation and learning.
Generate powerful emotional trigger statements that motivate your target audience to act in a manner consistent with the achievement of your sales objective.
But, You Need to Act Now
Enroll now to pay for and gain immediate access to the course
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Optimal Student Recruitment
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