Philosophy and Principles

There are five guiding principles that shape the manner in which we design, develop and deliver our solutions and services.

Principle 1: We focus on student recruitment

The solutions and services that Optimal Student Recruitment offer focus entirely on the student recruitment part of the student’s life-cycle. The reason for concentrating on the student recruitment journey is because successful recruitment, loyalty, retention, advocacy and graduation of students will be a natural consequence of any institution that genuinely builds its value proposition from a student recruitment perspective.

Principle 2: We take a holistic view of student recruitment

At Optimal Student Recruitment, we believe that student recruitment is a process, not an event. Optimal Student Recruitment offer clients solutions and services that are designed to optimise student recruitment outcomes by optimising eight key variables that determine the revenue generated by commencing students in their first year of study. These eight key variables are:

1.      The Number of Prospects

2.      The Prospect to Applicant Conversion Rate

3.      The Applicant to Offer Conversion Rate

4.      The Offer to Acceptance Conversion Rate

5.      The Acceptance to Commencing Enrolment Conversion Rate

6.      The Commencing Enrolment to Census Date Enrolment Conversion Rate

7.      The Average Annual Dollar Value of a Commencing Student

8.      The Student Recruitment Margins

Principle 3: We bring together international best practice solutions that are intentionally designed for powerful and optimal results

The solutions offered by Optimal Student Recruitment are informed by, and intentionally designed to create synergy by utilising proven international best practice principles and theories taken from the following fields of study: Consumer Behaviour; Psychology of Influence; Strategic Management; Project Management; Sales; Marketing; Behavioural Psychology; Transactional Studies; Design Thinking; Change Management; Leadership; Problem Solving Methodologies; Data Science; Student Recruitment; Franchising; Disruptive Technologies; Innovation; Entrepreneurship; Human Resource Management; Training Methods and many other relevant fields of study.

All the knowledge and best practices from the above-mentioned fields are strategically applied to the student recruitment context and carefully incorporated in all the services and solutions in order to create synergy and initiate the Law of Compounding in your favour.

Principle 4: If you cannot say it accurately and clearly, you cannot do it well

At Optimal Student Recruitment, we believe that linguistic expression is the source of all work and action. Human beings exist and experience life in a manner that is inseparable from language. Therefore, if any individual or organisation is to succeed at achieving a specific objective in reality, that objective must be clearly defined and accurately communicated to those who will be involved in organizing and undertaking the effort that will result in the achievement of that objective.

The Optimal Student Recruitment Solutions and Services have meticulously documented, and clearly articulated policies, procedures and implementation structures that are easy to communicate and understand. These policies, procedures and implementation structures are what makes it possible to organize the effort required to consistently, reliably and sustainably achieve and replicate student recruitment results for our clients in a relatively short period of time.

Principle 5: If you cannot measure it, you cannot optimise it

Without clearly established metrics for success, and without the ability to track and measure performance against those metrics, it is not possible to quantify progress and adjust strategies and processes to produce the desired outcome. This is why, at Optimal Student Recruitment, before we deliver on a solution or service with a client, we will attempt to measure as many of the eight student recruitment variables as possible (given the amount of data you have available) so that we can have a baseline upon which we can set targets, key performance indicators (KPI’s) and thereafter track and measure the success of our solutions and services.

By having calculated and clearly identified baseline variables, targets and KPI’s, our clients will have a very clear mechanism to measure their return on their investment on our solutions.