Applying Weapons of Influence Online Training Course

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Improve Your Influencing Skills...

Today’s education marketplace is highly competitive and every education provider is looking to gain a larger share of the market. In an economy where the future students are being bombarded with promotional messages of multiple education providers, how can you make sure that your messages are persuasive and result in a higher conversion rate?

Applying Weapons of Influence Online Training Course

This Weapons of Influence Course will provide ready-to-use techniques to new and experienced marketing staff members, enabling them to design and develop marketing campaigns and collateral that significantly increase conversion rates at each stage of the student recruitment cycle.

Course Duration

The duration of the course is approximately 12 - 14 hours of online training.

Cost of tuition fees


Start dates

For details of when you can commence this course, please contact the course facilitator by sending an email to

Study mode

Online, self-paced learning.

As an online course, the course is self-paced to enable you to study at your own pace and at your own time.

Admission requirements
(What you need to be eligible to study this course)

None. All you need to study this course is a good grasp of English and a commitment to learn.

Qualification type
(What qualification you will get)

Upon successful completion of this course, you will get A Foundation Certificate in Marketing For Student Recruitment.

Who is the ideal candidate for this course?

This course has been designed for people with roles that are responsible for:

  • Marketing for Domestic and International Future Students;
  • Domestic and International Business Growth;
  • International and Domestic Outreach;
  • International and Domestic Student Recruitment
  • Partnership Development;and
  • Marketing, Sales and ConversionContent Writers;

Course structure - What you will study:

To successfully complete the Sales Training for Student Recruitment Professionals Online Training Course, participants must complete the following 10 (ten) modules.


Module 1: Fundamentals of Student Recruitment


Module 2: Reciprocation


Module 3: Commitment and Consistency


Module 4: Social Proof/Consensus


Module 5: Liking


Module 6: Authority


Module 7: Scarcity


Module 8: The Contrast Principle


Module 9: Psychological Pricing Strategies


Module 10: Course Wrap Up

Course Learning Outcomes – What You Will Learn

After completing this course participants will have learned to:


Initiate and leverage the Law of Compounding.


Understand up to eight different scientifically-proven concepts and techniques that are known to significantly increase the probability of higher conversion rates.


Ethically apply the weapons of influence to increase the probability of increasing the conversion rates for each stage of the student recruitment cycle

But, You Need to Act Now

Enroll now to pay for and gain immediate access to the course

Kindest regards,

Richard Geddes

Founder and CEO

Optimal Student Recruitment


Optimal Student Recruitment is committed to regular reviews of the courses and programs it offers to clients. Optimal Student Recruitment therefore reserves the right to discontinue or vary programs and courses without notice.

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