Fundamentals of Marketing For Future Students Online Training Course

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Fundamentals of Marketing For Future Students Online Training Course

The Fundamentals of Marketing For Future Students Course is a step-by-step course that introduces marketers to the knowledge, skills and frameworks required to create and present persuasive content and marketing messages that result in effective student recruitment results.

Course Duration

The duration of the course is approximately 10–12 hours of online training.

Cost of tuition fees


Start dates

For details of when you can commence this course, please contact the course facilitator by sending an email to

Study mode

Online, self-paced learning.

As an online course, the course is self-paced to enable you to study at your own pace and at your own time.

Admission requirements
(What you need to be eligible to study this course)

None. All you need to study this course is a good grasp of English and a commitment to learn.

Qualification type
(What qualification you will get)

Upon successful completion of this course, you will get A Foundation Certificate in Marketing For Future Students.

Who is the ideal candidate for this course?

This course has been designed for peoplewith roles that are responsible for:

  • International and Domestic Marketing;
  • Salesand Conversion;
  • Business Development;
  • Partnership Development;
  • Agent Relationship Management;
  • International and Domestic Student Recruitment;
  • International and Domestic Future Student Counselling;
  • International and Domestic Outreach;
  • Business Growth;
  • International and Domestic Admissions.

Course structure - What you will study:

To successfully complete the Assessing Applications for GTE course,
participants must complete the following 8 (eight) modules:


Module 1: The Student Recruitment Funnel


Module 2: The Student Recruitment Formula


Module 3: Understanding Future Student Motivations and Decision-Making Factors


Module 4: Selling Features, Advantages and Benefits


Module 5: Using Personality Profiling in your Marketing


Module 6: Applying Weapons of Influence in your Marketing Strategies


Module 7: Marketing Automation


Module 8: Developing Effective Marketing Strategies and Campaigns

Course Learning Outcomes – What You Will Learn

The Fundamentals of Marketing For Future Students Online Training Course will help you:


Identify and understand the various future student target audiences better.


Understand the decision-making factors for future students.


Learn how to develop powerful messages.


Learn how to embed weapons of influence into the copy and design of the marketing collateral.


Understand the importance of developing messages that are appropriate for every stage of the student recruitment journey/funnel.


Learn how to plan for, develop and implement an end-to-end marketing and communication strategy.

But, You Need to Act Now

Enroll now to pay for and gain immediate access to the course

Kindest regards,

Richard Geddes

Founder and CEO

Optimal Student Recruitment


Optimal Student Recruitment is committed to regular reviews of the courses and programs it offers to clients. Optimal Student Recruitment therefore reserves the right to discontinue or vary programs and courses without notice.

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