How to use Emotional Triggers in your Marketing Messages and Promotional Collateral
Online Training Course

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Every decision we make involves emotions, including subconscious ones. Understanding what triggers those emotions can go a long way when it comes to developing effective marketing material.

How to use Emotional Triggers in your Marketing Messages and Promotional Collateral Online Training Course

In this course, we will explore what motivates future students to make further study decisions and common categories of emotional triggers that can be used ethically in your marketing collateral to increase the chances of more future students choosing to study at your education institution.

Course Duration

The duration of the course is approximately 18 - 20 hours of online training.

Cost of tuition fees


Start dates

For details of when you can commence this course, please contact the course facilitator by sending an email to

Study mode

Online, self-paced learning.

As an online course, the course is self-paced to enable you to study at your own pace and at your own time.

Admission requirements
(What you need to be eligible to study this course)

None. All you need to study this course is a good grasp of English and a commitment to learn.

Qualification type
(What qualification you will get)

Upon successful completion of this course, you will get A Certificate of Completion.

If you complete the following number of courses offered by Optimal Student Recruitment, you will qualify for the qualifications listed:

  • 8 Courses = Foundation Certificate
  • 16 Courses = Intermediate Certificate
  • 24 Courses = Advanced Certificate
  • 32 Courses = Practitioner Certificate
  • 40 Courses= Mastery Certificate

Who is the ideal candidate for this course?

This course has been designed for people with roles that are responsible for recruiting Domestic and International Future Students such as:

  • Admissions;
  • Agent Relationship Management;
  • Applicant Services;
  • Audience Marketing;
  • Business Development;
  • Business Growth;
  • Compliance;
  • Conversion Services;
  • Demand Generation;
  • Enrollment Management;
  • Faculty (Student) Recruitment;
  • Faculty Business Development;
  • Future Student Customer Service;
  • Future Student Counselling;
  • Global Marketing;
  • Global Sales;
  • In-Country staff members and representatives;
  • Marketing;
  • Market Development;
  • Outreach;
  • Partnership Development;
  • Regional Marketing and Sales;
  • Risk and Compliance;
  • Sales and Conversion;
  • Student Recruitment.

Course structure - What you will study:

To successfully complete the How to use Emotional Triggers in your Marketing Messages and Promotional Collateral Online Training Course, participants must complete the following 16 (sixteen) modules:


Module 1: What motivates people to buy things?


Module 2: Survival, Protection and safety


Module 3: Comfort, Pleasure and Values


Module 4: Belonging, Community and Relationship


Module 5: Trust, Dependability and Quality


Module 6: Instant Gratification and Time


Module 7: Novelty, Individuality and Uniqueness


Module 8: Anticipation, Curiosity and Controversy


Module 9: Efficiency, Simplifying Effort and Convenience


Module 10: Leadership, Trend-setting and Pride


Module 11: Value, Profit and Bargains


Module 12: Altruism, Significance and Importance


Module 13: Competition, Envy and Greed


Module 14: Learning, Growth and Achievement


Module 15: Fear and Anger


Module 16: Wrap Up

Course Learning Outcomes – What You Will Learn

After completing this course participants will have learned to:


Understand what motivates people to buy things.


Learnabout 14 categories of emotional triggers that have been proven to motivate people to take action.


Learn how to use emotional triggers to develop powerful messages that speak to the parts of the brain that influence perception, motivation and learning.


Generate powerful emotional trigger statements that motivate your target audience to act in a manner consistent with the achievement of your sales objective.

But, You Need to Act Now

Enroll now to pay for and gain immediate access to the course

Kindest regards,

Richard Geddes

Founder and CEO

Optimal Student Recruitment


Optimal Student Recruitment is committed to regular reviews of the courses and programs it offers to clients. Optimal Student Recruitment therefore reserves the right to discontinue or vary programs and courses without notice.

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