Sales Training for Student Recruitment
Professionals Course

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Improve Your Selling Skills...

Today’s education marketplace is highly competitive and every education provider is looking to gain a larger share of the market. In an economy where the student is king, how do your staff members communicate the features and benefits of the courses they promote?

Providing sales training plays an important role in helping your staff members practice and improve their ability to recruit a student.

Sales Training for Student Recruitment Professionals Course

This Sales Training Course helps sharpen the skills of even experienced student recruitment staff members, enabling them to take advantage of sales opportunities and forward the strategic interests of your education institution.

By asking better questions, identifying and overcoming objections, understanding the needs of the future student and presenting the most appropriate solution, your staff members can learn to become sales professionals in a manner that is contextualized to the education sector.

Course Duration

The duration of the course is approximately 12 - 14 hours of online training.

Cost of tuition fees


Start dates

For details of when you can commence this course, please contact the course facilitator by sending an email to

Study mode

Online, self-paced learning.

As an online course, the course is self-paced to enable you to study at your own pace and at your own time.

Admission requirements
(What you need to be eligible to study this course)

None. All you need to study this course is a good grasp of English and a commitment to learn.

Qualification type
(What qualification you will get)

Upon successful completion of this course, you will get An Intermediate Certificate in Student Recruitment.

Who is the ideal candidate for this course?

This course has been designed for people with roles that are responsible for:

  • Agent Relationship Management;
  • Domestic and International Business Development;
  • Domestic and International Business Growth;
  • Future Student Customer Service Representatives
  • International and Domestic Future Student Counselling;
  • International and Domestic Outreach;
  • International and Domestic Student Recruitment;
  • Partnership Development;  and
  • Sales and Conversion;

Course structure - What you will study:

To successfully complete the Sales Training for Student Recruitment Professionals Online Training Course, participants must complete the following 10 (ten) modules.


Module 1: Where You Fit in the Sales Cycle


Module 2: Prospecting


Module 3: Building Rapport


Module 4: Discovering Needs


Module 5: Presenting Solutions


Module 6: Overcoming Objections


Module 7: Closing the Sale


Module 8: Servicing the Client


Module 9: Reflections


Module 10: Wrap Up

Course Learning Outcomes – What You Will Learn

After completing this course participants will have learned to:


Understand the reasons future students choose to undertake further study.


Understand the student recruitment sales cycle and the skills required for each stage.


Know how to generate leads, qualify them and convert them into enrolled students.


Know how to build rapport and transition out of it.


Use the right questions to discover needs.


Know how to earn trust through listening.


Understand the four P's of presenting solutions –prioritise, personalise, prepare, practise.


Know how to respond to and overcome objections.


Recognise when to close the deal and apply different appropriate techniques to do so.


Know how to plan to follow up activities.


Know how to ask for referrals.

But, You Need to Act Now

Enroll now to pay for and gain immediate access to the course

Kindest regards,

Richard Geddes

Founder and CEO

Optimal Student Recruitment


Optimal Student Recruitment is committed to regular reviews of the courses and programs it offers to clients. Optimal Student Recruitment therefore reserves the right to discontinue or vary programs and courses without notice.

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