The Art of Student Recruitment: 

Sales Training for Professionals

Overview


The Art of Student Recruitment: Sales Training for Professionals involved in Student Recruitment is a course that is designed to impart and deliver tried-and tested knowledge and wisdom from the science of sales, neuro-science, behavioural economics and social psychology in a manner that:

  • Is adapted for the student recruitment industry;
  • Prioritizes the needs of the future students;
  • Enables course participants to design and develop a complete winning sales strategy simply by following the step-by-step exercises delivered in the course; and
  • Is ethical and compliant with regulatory standards in the education sector

Because the Art of Student Recruitment Sales Training Course teaches participants ethical and appropriate application of tried-and tested scientific methods to help boost your performance in every part of the future-student buying process, you can be confident that by participating in this course you will greatly enhance your personal and the overall institution’s student recruitment performance and its long-term profitability.


Do not let your institution become a statistic on your watch! Register for the course today

About the Facilitator 

Richard Geddes

Richard Geddes, Managing Director at Optimal Student Recruitment Consultancy

The facilitator of your Sales Training Course is Richard Geddes, Managing Director and Founder of Optimal Student Recruitment. Not only is Richard the course facilitator, he is actually the person who designed The Art of Student Recruitment Sales Training Course. So, you will be learning the course principles not only from the person who designed the course, but also from the same person who has successfully implemented the very same principles in multiple situations and contexts!


Before launching Optimal Student Recruitment, Richard worked in senior positions managing domestic and international student recruitment for Edith Cowan University, Murdoch University and the University of Adelaide (2003-2018). In 2018, Richard resigned from his role as Director, Student Recruitment and Admissions Services at the University of Adelaide to start Optimal Student Recruitment. Richard's passion is to work with education institutions to provide them with scientifically proven reliable and sustainable solutions for their student recruitment challenges. More information about Richard can be found on:

Do not let the competition win! Buy your ticket today

The problems this course solves:

Can you relate to any of the following?

 

At a personal level:

  • You fail to achieve recruitment targets and your boss thinks you are incompetent.
  • You are so busy, there simply aren’t enough hours in the day.
  • You feel stressed and overwhelmed.
  • You miss important deadlines.
  • You spend less time with your loved ones and your personal relationships are negatively impacted as a result.
  • You feel powerless and things generally seem to be out of your control.
  • Though your student recruitment results are quite good, you are looking to take your performance to the next level.

At an institutional level:

  • Your institution is in financial distress as it struggles to generate sufficient tuition revenue to support operating costs.
  • There is intense pressure on, and scrutiny of, the student recruitment functions. Since the spot-light is on the student recruitment function, any perceived weakness is magnified disproportionately.
  • In an attempt to shift blame and find scape-goats to satisfy the internal politics, professional relationships within the institution are strained, and interdepartmental strife and conflict simmer just beneath the surface.
  • Instead of being proactive, the organisation seems to be in a never-ending reactive mode. This is because, there is no-one in the institution who is indifferent to student recruitment outcomes. Therefore, everyone has an idea of how to solve the student recruitment challenges, and you are having to respond to a never-ending stream of ideas, many of which are a huge waste of time.
  • As leaders become desperate to demonstrate some tangible changes to the challenges facing the institution, the dust has barely settled after the last organisational restructure before the next one hits you again. As a result, there is high staff turnover as leaders seek to replace staff who they perceive as incompetent in the hope that they will attract new staff who will perform better.

If you can relate to any of the above, The Art of Student Recruitment Sales Training Course is certainly one you should seriously consider because the course has been designed precisely to solve all the above problems!

Who is this course designed for?

Before stating who the course is for, it is worth articulating who the course is not suitable for. The Art of Student Recruitment Course is not for people who do not accept responsibility for their own performance.


People who are always blaming someone or something for the results in their life are not suited to this course because they are waiting for “the someone or something” to change for the better and fix their problems!

 

On the other hand, if you are someone who actively seeks out activities, skills, knowledge, or new ways of working that will help you grow and intentionally produce the results you want, then read on! This is a course you seriously want to consider!

 

The Art of Student Recruitment Sales Training Course is designed for professionals who are responsible for the recruitment of domestic and international future students for education institutions. In particular the course caters for professionals who have responsibility for domestic and international student recruitment in the following roles:

Marketing


Student recruitment


Demand generation and outreach activities

Nurturing and conversion activities

Agent relationship and management

Future student engagement and customer experience

Business and partnership development

Admissions

Other relevant administrative support roles

One of the most significant strengths that you can have as a professional in the industry is an adequate amount of accurate and relevant knowledge to set you apart. Developing a strong set of skills in sales, customer service, leadership and performance training will enhance both your performance and value to existing and future employers and clients. That is why you should seriously consider participating in the The Art of Student Recruitment Sales Training Course.

Do not let the competition win! Buy your ticket today

16 reasons why you should participate in this course

Outperform your competitors

Experience improved personal and professional relationships

Learn and grow into your full potential

Control your destiny

Improve your planning and strategic-thinking capability

Grow your future student base

Improve your performance

Improve your ability to make accurate projections and predictions

Get a better work-life balance

Be part of an elite student recruitment community

Be a leader

Work smarter

Enhance your career prospects and future-proof your career

Enhance your personal skills

Increase your confidence in your abilities

Shift from a reactive to a proactive approach to student recruitment

Do not let the competition win! Buy your ticket today

How is the course delivered?

There are 12 key features built into the design of the course to ensure that we can deliver our promise of leaving the course not only with knowledge and skills that will set you up for life-long success, but also with a winning sales strategy for a specific product or service that you choose to focus on during the course.


The 12 key features of the Art Of Student Recruitment Sales Training Course are:


  • It is a 3-day course - Each day, the course starts at 9am and finishes at 5pm. There are rest breaks approximately every 1.5 hours. The reason why the course is delivered in a 3-day intensive format is because, if you focus, you will be able to develop a better quality sales strategy, and identify immediate and ready-to-implement powerful actions. This will give you peace of mind because you can start to get you results immediately after you complete the course!
  • The venue has high quality facilities, is comfortable and accessible - Having the course in a pleasant environment that is away from your daily working environment will reduce the risk of distractions and will facilitate greater participation and better learning outcomes.
  • The course is fully catered – For no extra cost, during each day of the 3-day course, you will be served tea and coffee or arrival; morning tea; lunch; and afternoon tea. That way, you can concentrate on getting the most out of your participation in the course.
  • Course delivery is workshop style- The Art of Student Recruitment Sales Training Course is delivered as a highly interactive workshop, where participants carry out specific exercises and activities rather than passively listen to a lecture or presentation. Therefore, you can be confident that you will get good value for your investment of time and money.
  • You will have a knowledgeable and experienced facilitator - Your facilitator for the Art of Student Recruitment Sales Training Course will be an experienced course facilitator who is not only an expert in student recruitment, but also highly skilled in the latest methods in course delivery and skills development.
  • Course content is derived from science-based selling principles and concepts - Because the course content is based on scientifically-proven universal laws, you can depend on them for your success.
  • Course Materials - Each participant will receive a course workbook that contains all the relevant content, case studies and PowerPoint slides, with space for you to actively engage with the content and take notes on what you are learning. This facilitates active engagement with the content during and after the course.
  • Community of like-minded professionals - Only 30 seats are available for each training session. This means that by securing your seat in the course, you will join 29 other professionals and be part of a community of like-minded people. You will spend 3 full-days with, and form friendships with, professionals and colleagues who are elite student recruiters.
  • The 90-Day Action Plan – During the course, you will work on one Sales Objective (one product or service that you want to sell better). The product or service could be a course, your institution, a Faculty or School or even sales to internal or external stakeholders. You choose! Once you choose what sales objective you want to focus on in the course, in each of the 12 modules, you will apply all the exercises to your chosen sales objective. That way, the only thing you need to do in the 90 days after the course, is simply take the actions identified in your 90-day action plan. Then you can sit back and marvel at the miraculous results that you have produced by your unbeatable winning formula! It is that easy!
  • Certificate of Participation – At the end of the 3-day course, you and the other participants will each receive a certificate of participation as formal recognition and acknowledgement of your achievement and learning. It is then that you will be officially considered a graduate of the Art of Student Recruitment Sales Training Course, a professional trained to competently deploy science-based selling principles to the recruitment of students.
  • Value for money – When you consider the value of the content; an expert course facilitator; that of the community of professionals that you will do the course with; the hundreds of hours you will save for the rest of your life by learning how to work smarter because you are harnessing the universal laws and having them work for you; and the value of your new-found knowledge and skills………………you will come to realise what a priceless opportunity this course represents!
  • Our promise and money-back guarantee – If you do the course as designed, and implement your 90-Day Action Plan within 90 days, if your results  of your sales objective do not grow above the industry average (of the same sales objective) or if your sales objective market share does not grow in the 6 months after implementation of your 90-day plan, we will happily give you 100% of your course ticket money back.

As you can see from the above-mention 12 course features, The Art of Student Recruitment Sales Training Course has been designed to ensure that you win! With our 100% money back guarantee, we have even set it up in such a way that you cannot lose!

 

It is also worth noting that after the Sydney training event in January 2020, the Art of Student Recruitment will be delivered fully online. So, the opportunity to have that face-to-face interaction with a course facilitator and 29 other like-minded professionals in your industry is limited to the sessions scheduled between now and the end of January 2020.

What content is covered in the course?

  • Fundamentals of student recruitment as a sales process
  • Impact of personality on student recruitment outcomes
  • Effective use of KPIs in enhancing student recruitment performance
  • The art of influence in student recruitment
  • The attitudes, attributes, skills and habits of a good student recruiter
  • Appealing to the core human needs and fears in student recruitment
  • The student recruiter as coach
  • Listening skills in student recruitment
  • Recruiting via third party partnerships and relationship marketing
  • Powerful message delivery skills
  • The importance of personal organisation, planning and preparation
  • Negotiating skills in the student recruitment and partnership development context

Each of the above-mentioned modules has between 3 and 14 unique science-based selling principles and concepts that are relevant to the module in question. In total, there are over 72 independent and unique science-based selling concepts and principles covered in the course.

 

Because the course content is based on scientifically-proven universal laws, you can depend on them for your success. That is not to say that each of the 72+ science-based selling principles are individually so powerful as to work on all future students all the time. However, each of them, if appropriately implemented will increase your probability of a successful outcome.

The immense power of the course is not in any single module or individual science-based selling principle or concept covered in the course, but rather in the compounding effect of implementing the collective lessons learnt from the course. As Darren Hardy quite aptly said:

quote-left

Small, seemingly insignificant steps completed consistently over time will create a radical difference. No matter what you learn, what strategy or tactic you employ, success comes as the result of the Compound Effect.

quote-right

Darren Hardy


Put another way Darren Hardy says that the law of the compounding effect can be summarized in the equation below:

 

Small, Smart Choices + Consistency + Time

=

RADICAL DIFFERENCE

 

Another key feature of the content and the course is the focus on ethics and compliance with relevant regulatory standards. All modules are delivered and discussed within the context of the ethical and appropriate application of these deep psychological and scientific truths about appealing to the emotional brain in student recruitment. Therefore, you can have peace of mind because you can be assured of the enhancement of your reputation and the long-term sustainability of your institution.

 

It took Richard Geddes over 10 years to study, understand and learn how to apply, to the student recruitment context, all the concepts and principles of science-based selling that are covered in the course. Save yourself time and effort, come and get access to 10-15 years’ worth of wisdom in only 3 days! Buy your ticket today.

About the Facilitator

The facilitator of your Sales Training Course is Richard Geddes, Managing Director and Founder of Optimal Student Recruitment. Not only is Richard the course facilitator, he is actually the person who designed The Art of Student Recruitment Sales Training Course. So, you will be learning the course principles not only from the person who designed the course, but also from the same person who has successfully implemented the very same principles in multiple situations and contexts!


Before launching Optimal Student Recruitment, Richard worked in senior positions managing domestic and international student recruitment for Edith Cowan University, Murdoch University and the University of Adelaide (2003-2018). In 2018, Richard resigned from his role as Director, Student Recruitment and Admissions Services at the University of Adelaide to start Optimal Student Recruitment. Richard's passion is to work with education institutions to provide them with scientifically proven reliable and sustainable solutions for their student recruitment challenges. More information about Richard can be found on:

Copyright - Optimal Student Recruitment Consultantcy